Pre-order the world’s most sought-after frames before they reach the market
Lux Di Ottika introduces a private access experience for premium eyewear. Through direct partnerships with leading global brands, we offer select collections for pre-order ahead of their official release.
This is not standard retail. These are limited production pieces, made available to a select group of clients before they are seen anywhere else.
Browse our pre-release / pre-order partnered brands below.
Each year, pre-order windows open for a limited time:
Winter/Spring (December to April)
Summer/Fall (August to October)
During these periods, you can secure your selection from upcoming collections prior to their wider release. Once the window closes, the collection transitions into general availability.
Orders are fulfilled in line with the official release timeline.
David Beckham eyewear is a reflection of the values that have defined his personal style for decades confident refined and effortlessly enduring. Built on the principle of being timelessly bold...
Victoria Beckham eyewear is defined by a quiet strength that blends modern femininity with considered design. Guided by values rooted in female empowerment, the collection reflects a belief in collective...
When it comes to eyewear that blends bold attitude with modern refinement, Hugo Eyewear stands firmly in its own lane. Known for redefining contemporary style, Hugo brings a confident, fashion...
